Successful direct response copywriting is:
… 1/3 PSYCHOLOGY (what benefits does your prospect
want the most, what are they thinking now, what are
their main objections, etc.)
… ⅓ RESEARCH (what makes your product different and
superior to competing choices)
… and ⅓ WRITING (great salesmanship in print)
Yes, only 1/3 is the actual writing!
This is very important:
If you get the first two things WRONG, it doesn’t matter if
you have the greatest copywriter in the world – the copy
will FAIL.
(This is why a lot of great copywriting fails!)
Don’t believe me? Just see the samples on my website.
Most of these have sold millions of dollars of each
product and service.