Fees
LONG FORM Sales Letter or VSL
(This is for a 45-to-60-minute Video Sales Letter (VSL) or Full-Length Text
Sales Letter (TSL) copy; word count is 8,000 to 10,000 words.)
Sales Letter (TSL) copy; word count is 8,000 to 10,000 words.)
to start: .............................................................................. $11,250
when completed: ................................................................ $11,250
SHORT FORM Sales Letter or VSL
(OR New Lead and Refresh)
(OR New E-com Site)
(This is for a 10–12-minute Video Sales Letter (VSL) or Short Length Text
Sales Letter (TSL) copy; word count is 2,000 to 3,000 words.)
Sales Letter (TSL) copy; word count is 2,000 to 3,000 words.)
to start: .............................................................................. $3,750
when completed: ................................................................ $3,750
(Note on fee: In certain cases, with established or known clients, a slightly lower
base fee plus a royalty may be considered.)
base fee plus a royalty may be considered.)
Emails - 4 new emails ......................................................................... $1,000
Copy Critique ..................................................................................... $1,000
Ads - 4 new ads that can be used on facebook, Google or Native .......... $1,500
Upsell Copy - long form ....................................................................... $1,500
Direct Mail Package ............................................................................. Inquire
2-Day In person Consultation (plus travel expenses) ............................ $6,000
Other projects, engagement and services .............................................. Inquire
Your “Sleep Well Guarantee”
(the same one since 1988)
Hire me with complete confidence in your satisfaction. I guarantee to deliver on time, on budge and on target. If you need any revisions, I’ll make them at no additional charge. (Up to two sets of revisions if assigned within the first year, and not based on a change in copy assignment.)
And that’s not all…
I will keep working on your copy until you have a big winner. If necessary, I will write up to 2 more headlines and/or lead rewrites in the first year at no additional charge until your sales copy works to your satisfaction. I am not satisfied until you are!
This is VERY important, so please read this carefully…
First, great copywriting that works COSTS YOU NOTHING and in fact makes you tons of money. It’s not a cost – it’s an unbeatable return-on-investment. Second, great copywriting is NOT a commodity you can shop by price like a bag of potatoes. You get what you pay for. What seems most expensive at first usually turns out to be the cheapest and the best return on investment.
Warning:
The most expensive copywriting you can buy is “CHEAPER” copywriting that does not work!
My fees reflect the high demand for my copywriting due to my track record for writing breakthrough promotions that substantially increase leads, sales and profits.
THE “FAKE SAVINGS” OF HIRING
A CHEAPER COPYWRITER
How trying to save $10,000 to $20,000 often costs entrepreneurs $1 Million or more
In direct marketing, the copywriter you hire will either make you or break you.
Your product quality, mission or hard work doesn’t mean a hill of beans unless your copywriting sells your product successfully.
Your copywriter will either make you successful or shatter your dreams.
Your copywriter is more important than anything else.
This means, obviously, you can’t skimp on who you hire. You can’t try to save money on a copywriter and end up with copy that doesn’t sell enough of your product.
And here’s “the catch”: Anyone can call themselves a copywriter, get lucky a few times or talk a big game. But less than one-tenth of 1% are true A-level copywriters who consistently have a very high success rate and write big winners in competitive niches like nutritional supplements and health offers year after year.
It’s common for a very experienced A-List copywriter to write a sales letter, VSL or E-com page that converts at DOUBLE TO TRIPLE the sales rate as one written by a less experienced and cheaper copywriter.
… and this difference in conversion rates makes the difference between an entrepreneur struggling and being frustrated and broke … or being very successful and making a lot of money.
So remember: the copywriter you hire will make or break you.
So choose him or her like you would choose an eye surgeon if you needed eye surgery that determined if you would have good vision or be blind.
In both cases, you would choose one with decades of experience, who was a specialist, and whose reputation and demand made them expensive (because you get what you pay for).
People who have been in this business know the fee of true A-List copywriter can be a “drop in the bucket” because a successful sales letter can make them millions of dollars.
Sadly, the online direct response graveyard is full of men and women who tried to save just $10,000 or $20,000 on a copywriter fee. This “fake savings mistake” cost them to go bankrupt instead of making up to $1 Million or even much more.
This saddens me, and I don’t want to see anybody make this mistake if I can help it.