This advertising critique is of the “Karate school” ad above. First of all, nobody cares about the company name except the business owner, so that should NOT be the all-important headline of the ad. Instead….
Category: Weekly Ad Critique
Why Advertising With Great Design and Photography Still Fails
This advertising critique is of the “Body Solid” exercise equipment ad above. The attractive lady photo? This still works, especially when selling to men, but even when selling to women because it gets attention. I’m not sexist. I’m a realist and I keep my advice real for you here. The design and photography are fine,… Continue reading Why Advertising With Great Design and Photography Still Fails
Why Ads That Sound Like Chinese Fortune Cookies Fail
This advertising critique is of the “Parenting Boys” and “Parenting Girls” book ad above. I need a Kleenex. This is sad. Why? So many of us parents need good advice in today’s crazy i-phone, social media, internet, materialistic, school shooting world. But we won’t get it from these books because we won’t buy these books… Continue reading Why Ads That Sound Like Chinese Fortune Cookies Fail
Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something
This advertising critique is of the Salesforce billboard above. To all of you who criticize this billboard … I say … you are … dead-wrong! The critics say it should talk about the customer and not the company (this is usually true), or it shouldn’t brag, or this company’s products suck (not the point), or… Continue reading Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something
Bad headline = bad advertising results
This ad critique is of the PETTHRIVE website homepage above. The headline is “Science, naturally”. The product is a dog arthritis relief supplement. The prospect is a dog owner whose dog is suffering with arthritis pain. This dog owner is asking her vet for advice, frantically searching Google and seeing all kinds of products and… Continue reading Bad headline = bad advertising results
Why Your Advertising Is Boring And Does Not Produce Sales
This advertising critique is of the JEEP Facebook post above … and … please … someone get me a coffee or coke so I don’t fall asleep … because this ad is so b-o-r-i-n-g and a nothing-burger! The last time I looked, ALL new cars selling for over $20,000 come with synch technology that lets… Continue reading Why Your Advertising Is Boring And Does Not Produce Sales
This Ad Critique Shows Why Being Too Clever Does NOT Work in Advertising
This critique is of the Ebay ad above. It features the slogan “Fill your cart with color”. Now, why would that slogan get me to visit Ebay? It is very vague. Are they selling crayons? Or coloring books? This is one of the worst ads I’ve ever seen. I am a prospective customer of Ebay,… Continue reading This Ad Critique Shows Why Being Too Clever Does NOT Work in Advertising